PPS
PPS
PPS
PPS
Raise awareness among 16-25-year-olds about STI prevention with a bold, positive, and non-moralizing campaign, encouraging condom use.
Raise awareness among 16-25-year-olds about STI prevention with a bold, positive, and non-moralizing campaign, encouraging condom use.
Raise awareness among 16-25-year-olds about STI prevention with a bold, positive, and non-moralizing campaign, encouraging condom use.
Raise awareness among 16-25-year-olds about STI prevention with a bold, positive, and non-moralizing campaign, encouraging condom use.
Target audience:
15 - 30 Years
Insight:
Most people don't protect themselves because they don't have a condom within reach.
Idea:
traduit If the lack of a pocket is the problem, let’s create one — anywhere. We placed pockets in the most unexpected places: undergarments, caps, socks. Because no matter where you are, or what you're wearing — as long as you have a pocket, you can carry protection.
Team:
Bénatia Ghizlène, Ancion Spilliaert Igor, Mongodin Tahina
Year:
February 2025
Target audience:
15 - 30 Years
Idea:
traduit If the lack of a pocket is the problem, let’s create one — anywhere. We placed pockets in the most unexpected places: undergarments, caps, socks. Because no matter where you are, or what you're wearing — as long as you have a pocket, you can carry protection.
Year:
February 2025
Insight:
Most people don't protect themselves because they don't have a condom within reach.
Team:
Bénatia Ghizlène, Ancion Spilliaert Igor, Mongodin Tahina
Target audience:
15 - 25 Years
Insight:
Most people don't protect themselves because they don't have a condom within reach.
Idea:
traduit If the lack of a pocket is the problem, let’s create one — anywhere. We placed pockets in the most unexpected places: undergarments, caps, socks. Because no matter where you are, or what you're wearing — as long as you have a pocket, you can carry protection.
Team:
Bénatia Ghizlène, Ancion Spilliaert Igor, Mongodin Tahina
Year:
February 2025
