Brussels Museums
Brussels Museums
Brussels Museums
Brussels Museums
Reconnect young people with Brussels' culture and heritage. Develop a communication campaign to encourage 16–30-year-olds to visit the city's museums.
Reconnect young people with Brussels' culture and heritage. Develop a communication campaign to encourage 16–30-year-olds to visit the city's museums.
Reconnect young people with Brussels' culture and heritage. Develop a communication campaign to encourage 16–30-year-olds to visit the city's museums.
Reconnect young people with Brussels' culture and heritage. Develop a communication campaign to encourage 16–30-year-olds to visit the city's museums.
Target audience:
16 - 30 Years
Insight:
Young Brussels residents spend a lot of time on public transport.
Idea:
Enhance young people’s STIB subscriptions by offering them a free museum pass during the holidays, while making their journeys cultural, surprising, and interactive through the transformation of metro lines into mobile museums.
Year:
June 2025
Target audience:
16 - 30 Years
Idea:
Enhance young people’s STIB subscriptions by offering them a free museum pass during the holidays, while making their journeys cultural, surprising, and interactive through the transformation of metro lines into mobile museums.
Year:
June 2025
Insight:
Young Brussels residents spend a lot of time on public transport.
Target audience:
16 - 30 Years
Insight:
Young Brussels residents spend a lot of time on public transport.
Idea:
Enhance young people’s STIB subscriptions by offering them a free museum pass during the holidays, while making their journeys cultural, surprising, and interactive through the transformation of metro lines into mobile museums.
Year:
June 2025
